A pioneering thought leader and C-Suite advisor in strategy execution and high-stakes transformation.

Global Top 10 keynote speaker and record-breaking free diver.

Jim Lawless is the speaker trusted by global leaders when a critical keynote must ignite fast, courageous change in people facing disruption, embarking on journeys of outrageous ambition or having to lead their teams into uncertainty and transformation.

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Meet Jim

Transformation demands more than intelligence and strategy. It requires leaders skilled in operating far beyond the familiar, and an organisation that can trust, take ownership and adapt.

Jim operates where leadership gurus and academics, by definition, cannot. He has built a deep lived experience of the courage, discipline and emotion required to work far outside the comfort zone.

He has advised global brands from Apple to Diageo, Olympic teams and private equity backed high-growth ventures.

He designed and executed his own Moonshots, becoming the UK’s deepest freediver in just 8 months and a televised jockey 12 months from starting to ride: whilst doing his day job.

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Keynotes

DARE Your Future: by design

Profound, exciting, interactive and high-energy. DARE provides the practical tools and the confidence to face into fear, take ownership, and navigate uncertainty to build the bold bright future you wish to inhabit.

Leading Disruption and Change

How do you design and inspire a future-fit culture when you don’t know what the future is? Drawing on Jim’s portfolio, discover whether you are still driving an aging machine faster toward burnout and how to build an agile, curious, empowered and growing organism in its place.

High Performance Under Pressure

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Real-world strategies drawn from freediving, elite sport and global leadership. Jim delivers actionable frameworks to help teams focus, design their results and behaviours and standards to act, remain resilient and win.

Advisory

Each year Jim works discreetly as a coach to a select group of CEOs and elite teams to build high performing teams and to architect and implement large scale cultural transformation.

“I asked Jim to partner with me to create a design that would transform the FTSE Top 10, global IT function I inherited into a data led, AI-ready business unit impacting results.

My team and I implemented our plan ourselves without any ‘consultants’. Our success was dramatic, had a huge impact on our performance and rocketed our people engagement scores to the top of the organisation.”

Benedetto Conversano
CIO Diageo plc.

“Jim worked with me to design and build a leadership team that would deliver self-sustaining high performance to achieve defined individual and team results. We did the work online during COVID, adding extra complexity.

The results were outstanding and the design we created became the foundation of the enormous successes the team enjoyed together.

Joacim Damgard
President, Microsoft Europe North

Testimonials

Jim’s session was inspiring and motivating, resulting in unanimous positive feedback from our attendees. Thank you, Jim, for an entertaining and powerful speech.

Maria Sebastian,
Director of Worldwide Sales and Marketing

At Apple we pride ourselves in thinking differently, this is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch.

Human Resources Director

I would without hesitation highly recommend Jim. He made a real impact understanding and adapting to our business and objectives and with great attention to detail and care for our priorities. I was personally impressed and received unanimous positive feedback.

David Lavorel,
CEO

Jim is a true source of inspiration, easy to connect with and triggers the mindset shift required to enable transformations! He captivated the audience with a wonderful blend of humility and humour, instilling in us confidence to do things we never thought we could.

Constanze Rieck,
Head of Strategy/Chief of Staff

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Fantastic, funny, energetic, inspiring and real. He managed to have us in stitches of laughter but at the same time got us to reflect and ask ourselves what we have in our control and what we can do differently. Even now, months after the event people are still quoting you and pushing themselves in ways they wouldn’t have dreamed of before.

Lisa Munford,
HR

Jim was a highlight of our Legal Conference. The delegates were captivated by the story you had to tell – and it’s not easy to capture the imagination of a group of hard-bitten (well, some of them!) in-house lawyers.

Ian Storey,
UK Legal Counsel

Jim delivered an outstanding keynote. He immediately connected with the very senior-level delegates and inspired them through his own incredible personal journey. Our partners and directors left feeling energised and ready to take ownership and continue to build on our business success to date.

Paul Terrington,
UK and EMEA Head of Consulting

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Jim came along and really inspired all of the team, not just with his message of empowerment to drive change, but also through his humour and captivating delivery. I cannot overestimate the positive impact he had at a time when we needed it the most.

Andy Blackett,
Senior Buying Manager

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We were looking for something to motivate and energise our salesforce in this challenging environment, and we had high expectations. The results were fantastic. The feedback scores are the best we’ve ever seen either for an external or an internal speaker. The benefits are already visible just weeks after the conference.

Nick Frazer,
General Manager Business Marketing

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